SEMCast®’s core strategy was developed by Google award winning digital strategy & marketing manager, Dean Alexander. Built originally to service clients with $100K+ annual Google PPC budgets over 7 years in his role as CSO for a international Google Premier Partner.
Following the launch of Alexander Vale in mid-2016, Dean’s core strategy was then re-engineered, streamlined and refined by Steve Vale (CEO) to deliver an extremely powerful, full service, agency level platform, at a fraction of the cost, making SEMCast® accessible to all New Zealand businesses.
Focused, Targeted Content
Policy of the majority of search marketing companies & google quoted benchmark is to drive the maximum number of clicks with a average 2% conversion rate (2.35% is the current global average email & call enquiry rate from google pay per click)
SEMCast® is very different, from initial search to purpose engineered site, the platform’s core strategy is relevance, focusing on achieving the highest possible conversion, preferring, for instance, 10 clicks producing 5 actual sales over 1,000 broad match clicks delivering 5 mostly irrelevant enquires.
Pre-Launch and throughout the campaign, your personal digital account manager will guide your business towards success with SEMCast Partnered Management.
From launch, in real time, track every click from every device across multiple campaigns & platforms. Receive in-depth market share data, enabling isolated,localised analysis of campaign ROI & demand for your services in the digital market place, thus, producing an indication of potential growth areas, whilst allowing real time budget allocation to identified market segments with high yield.
Top 10 Most Valuable Digital Marketing Providers – Globally 2017
Top 10 Digital Technology Companies – APAC 2017
Machine Learning has delivered SEMCast® clients a distinct and clear advantage over competitors, as illustrated by SEMCast® Client September results compared to current Google global conversion average.
Across all clients, enquiry (calls & emails) from Google averaged a staggering 37% versus current global average of 2.35%
Across all business types and budget sizes globally, the accounts using SEMCast® partnered machine learning technology are outcompeting those that aren’t, giving advertisers an advantage.
In terms of account performance over time, at least two-thirds saw a reduction in CPC, while 59% saw an increase in clicks. Of the accounts who were optimized for conversions, an average increase of 71% was observed.
SEMCast® client’s conversion (enquiry) rate from Google AdWords currently ranks in the top 2% globally.
Machine Learning (ML)
Artificial Intelligence (Ai)
Machine learning (ML) and artificial intelligence (AI) have redefined marketing and advertising, being able to solve more complex problems and scenarios with greater precision while using more data, faster than ever before.
The ability of AI to predict the source of a client’s next customer offers a massive advantage over competitors, namely, automated processing and evaluation of this data has turned insight into foresight.
As an example: by the time a potential customer has decided to buy a new car, fix a tap, or to either eat out or order in, machine learning will have already geo targeted their location, chosen a campaign with an Ad group that contains an Ad triggered by a specific keyword that will be searched by an old model mobile phone with a limited browser at 6:47pm on a Tuesday, and raised a bid to deliver a search result ready and waiting for ‘Thai takeaways near me’
Total Solution with
No Long Term Contract
The primary objective of the SEMCast® Platform is to deliver high return marketing and is so effective in achieving ROI that no long term contracts are required, this allows clients to continue utilising SEMCast® based on performance not fineprint.
The initial term is four months, this is to allow for Machine Learning to achieve maximum effectiveness. Following the initial 4-month term client is free to adjust SEMCast® spend up, down, pause or cease at clients sole discretion, with 30 days notice.
There are no additional charges, with one account fee covering all deliverables.
Client Dominance Over Competitors Significantly Increased Following Machine Learning Integration. Across all clients, calls & emails from Google averaged a staggering 1530% higher than current global average of 2.35%.
For Full Access to SEMCast® Overview & Guided Platform Demonstration Including Site Previews, Reporting, Strategy & Machine learning, Fill in Details Below or
Call: 0800 004 093